Free Diagnostic Tool

Is your store actually ready to scale traffic?

Most ecommerce brands waste 30–60% of their ad spend sending traffic to a store that isn't built to convert. Score your store across 8 critical growth dimensions in under 5 minutes.

What This Measures
47
Avg. DTC Store Score
72+
Scaling-Ready Threshold
2,400+
Brands Assessed

Eight dimensions that separate stores that scale from stores that stall.

This isn't a vanity quiz. It's a structured diagnostic built on the patterns we see across hundreds of ecommerce growth engagements.

Homepage Clarity

Can a first-time visitor understand what you sell, who it's for, and why it matters — in under 5 seconds?

Product Page Strength

Are your PDPs built to sell, not just describe? Benefits, objections, imagery, and urgency all factor in.

Offer & Merchandising

Bundles, upsells, AOV boosters, subscription options — the levers that make paid traffic profitable.

Trust & Social Proof

Reviews, UGC, guarantees, press, and trust badges. The signals that turn browsers into buyers.

Tracking & Analytics

If you can't measure it, you can't scale it. GA4, server-side tracking, conversion events — the foundation of data-driven growth.

Email/SMS Retention

Welcome flows, abandoned cart, post-purchase, winbacks. The automations that make every visitor more valuable over time.

Conversion UX

Cart flow friction, checkout clarity, payment options, urgency cues. Small UX improvements that compound into major revenue gains.

Mobile Experience

70%+ of ecommerce traffic is mobile. If your mobile PDP, nav, and checkout aren't optimized, you're bleeding revenue.

Built for brands that are ready to grow — not guess.

Launching a new DTC brand

You're about to spend real money on ads. This tells you whether your store is ready to receive that traffic profitably.

Scaling but hitting a wall

Traffic is there, but ROAS is declining. This diagnoses whether the bottleneck is your store, not your ads.

Replatforming or redesigning

Use this as a baseline before a migration so you know exactly what to build into the new experience.

Why brands waste money sending traffic too early.

Most brands launch ads before their store is ready to convert. The result: high CPAs, low ROAS, and the false conclusion that "ads don't work." In reality, the store was the bottleneck — not the media.

No clear value proposition

Visitors land and leave because they can't tell what makes you different. Every ad dollar spent on a confused homepage is wasted.

No post-click infrastructure

No email capture, no abandoned cart recovery, no post-purchase flow. You pay for the click once and never get another chance.

No conversion tracking

Without proper event tracking, ad platforms can't optimize. You're flying blind and paying a premium for it.

Common questions about the Store Score.

Most people complete it in 3–5 minutes. There are 24 questions across 8 categories, and each has simple multiple-choice answers. No research required — you should know the answers based on your current store.
The score and category breakdown are genuinely useful — they're based on the same audit framework we use in paid engagements. The email capture unlocks a more detailed report, but the score alone will tell you where you stand.
A low score isn't a failure — it's clarity. Most brands score between 35–55 when they first take this. The value is in knowing exactly where the gaps are so you can fix them systematically before spending more on traffic.
The assessment is platform-agnostic. Whether you're on Shopify, WooCommerce, BigCommerce, Magento, or a custom build, the growth principles are universal. Some recommendations may be more relevant to certain platforms.
Trusted Marketing builds the strategy, infrastructure, and execution engine behind scalable digital growth. We work with DTC and ecommerce brands to optimize conversion, retention, and acquisition across SEO, paid media, development, and automation.
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